With this sponsorship, GHMumm approaches the world of fashion and bets for national talent, showing once again its unconditional support for art, the avant-garde and its constant commitment to break with conventions to make art grow in all its facets .

GHMumm will fill the fashion week with its bubbling experiences and challenges in two different areas of MBFWM: the Cyberspace and the Kissing Room.

Photos and raffle

Visitors who want to "dare" to live a different and fun experience will have an obligatory appointment in the GHMumm space, in the Cyberspace, area that surrounds the two catwalks of pavilion 14.1, where most of the parades take place daily. You can take a photo, tag @ghmumm_es and #DareWinCelebrate and mention a friend to enter a draw of two tickets to enjoy the most VIP area of the catwalk, the Kissing Room, along with designers, models and celebrities.

Everyone who has access to this space will be able to celebrate and toast with the iconic bottle of the house, GHMumm Cordon Rouge Brut, in the amazing ambience of more than 70 square meters that GHMumm has created in this area. Its decoration will include a back that simulates the foam of champagne in motion and also a chill area , to rest for a while of the marathon days of parades while enjoying a glass of champagne and freshly made popcorn.

About GHMumm

Since its creation in 1827, GH Mumm is one of the best and most select champagnes. On November 16, 1876, Georges Hermann de Mumm registered in the Court of Reims the denomination "Cordon Rouge", which would become the hallmark of the identity of the House. Since then, it is adorned with the famous red ribbon of the Legion of Honor, the highest French distinction created by Napoleon IGH Mumm Cordon Rouge, tangible expression of the motto "Only the best" by Georges Hermann de Mumm, of know-how and the passion of Casa GH MUMM, is today one of the symbols of champagne.